I wanted to post something I've been thinking about for the majority of the day today, well after my mind was sated with the glorious candied yams. Ever since I appeared on this earth twenty-two years ago, Black Friday has always been know as the "largest shopping day of the year". If I remember correctly, we as Americans spent $7 Billion on Black Friday in 2007.
$7,000,000,000!
That's an absurd amount of money. And the thing that I can't figure out is what are they buying? Local network news stations around the country will be reporting from their local Best Buy and Wal-Mart in four hours to interview the ravaged shopper who denied himself thirds on the turkey to get in line early to pick up their new LCD TV. Perhaps it's just the hype surrounding it, perhaps it's the culture, but are the deals really that good? I perused some sites of the big stores to see what their Black Friday deals were, and I was hardly impressed at all. It seems that the internet has changed the way people shop and many of the "deals" touted can readily be picked up during the other 364 days of the year on any number of websites.
So what is it that's driving sales to incomprehensible levels on one particular day of the year? Are a majority of Americans genuinely uninformed when it comes to online shopping? Are a majority of Americans utilizing this culture of consumption to justify their expenses on this one day of the year? I'm not sure what it is. What do you think? What sociological reasons could there be to make sense of all of this?
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